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Our mission is to provide you with an excellent shopping experience, since the satisfaction of our customers is paramount. We strive to bring you the best product at a great price. Everything about our brand revolves around our commitment to help you look your best and inspire confidence. We have managed to build an online reputation establishment through customer care and commitment.

Our Value: We're proud of our product and our accomplishments, but we don't normally shout it from the rooftop. Instead, we prefer to let our product and our customers do the talking.

Our core values ​​can be recognized in our product. The qualities we strive for are as follows:

  • Pragmatism: We design simple and useful solutions for common needs.
  • Quality: From design to final product, we strive for durable solutions that work.
  • Originality: Creativity and innovation are what make our product unique.
  • Design: Our bold, minimalist design language focuses on functionality and simplicity that is timeless.
  • We are not Just a Sports Brand.

    Easy and simple
    We're passionate about health and fitness. We believe that comfort is key to enjoying your ride, and our cream is designed to help you stay focused on your performance and achieve your goals.
    Our commitment to quality doesn't stop with our product - we're also dedicated to providing exceptional customer service and support. Whether you're a seasoned pro or just starting out.

    Ride On Your Butt by Martin Havik

    Meet Martin Havik. Martin Havik was born in the Netherlands and began his professional cycling career in the early 1970s. He quickly became known as a talented cyclist, and in 1974 he assisted Gerrie Knetemann in team TI Raleigh to become World Champion. In his last year Martin was part of the GIS TUC LU team when Francesco Moser won the Giro d’Italia. Martin is now retired from professional cycling, but he remains active in the sport as an easy rider. In addition, he has recently created his line of Chamois cream called "Ride On Your Butt®". This line of cream is designed to help cyclists prevent chafing and discomfort during long rides. Try it for yourself and let us know your experience. We cover your Butt..

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